What Do You Have to Say for Yourself? Tech and the Continual Music Stream, Part 6

Notes to self from the conference presented by NYU’s Clive Davis Institute of Recorded Music, November 7th, 2014.



Stream-Tech Music Conference

Session: Infiltrating Blogs, the New Powerhouse: Overview, strategy, and practical insight and advice on how to tap into these powerful platforms

Presenters: Jeff Rabhan (Chair, The Clive Davis Institute of Recorded Music); Jesse Kirshbaum (CEO, NUE/SoundCTRL), Jon Cohen (Co-CEO, Cornerstone; Co-Founder, The FADER, Inc.; Co-Founder, FADER Label).

According to Jon Cohen of Cornerstone and Fader, here’s what it takes for blogs to serve both its own interests as well as those of musicians:

  • Blogs can help people to focus their discovery of new music.

  • Attune to and strive for less chatter, meaning be lean and focused.

  • “Find your partners and commit…and go deeper with them. Who can you build fresh relationships with,” not who is already out front.

  • A social profile is important. Build it, develop it—because that’s how you get the notice that will bring people back to your hub.

  • “We write about what we like” and that builds trust with your audience. It bears repeating: write about what you like, not what you don’t like.

  • The evolution will continue to be all about mobile—it’s still what’s on our phones that matters.

SoundCTRL‘s Jesse Kirshbaum indicated…

  • A hit record cannot carry its own water. It requires a fair amount of hype, which comes from being able to deliver and connect outside of that core entity.

Note that I have done my best to accurately represent my experiences, interpretations and impressions. These are my words and transcribed notes and are not the verbatim ideas of the presenters unless quoted directly within the text. Therefore, the conference’s participants should not be held accountable for any misstatements of fact or intention that may occur on these pages.



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